What Is Ingestible Beauty? An Explainer

You’ve heard the phrase, but what does it really mean?

The age-old axiom that how you care for yourself on the inside reflects what we see on the outside is hardly ground-breaking. In fact, it was this very mentality that informed our founding principles when WelleCo began back in 2014, and we’ve been championing this philosophy of beauty-through-wellness in everything we’ve done since.

But now we’re starting to develop an even greater understanding about just how impactful taking an inside-out approach can be. Due to their external application, topical skin and beauty products are limited in their capacity to deliver long-term changes to the way we look and feel.

That’s where ingestible beauty comes in, to boost what our body is currently lacking and keep it all topped up as you age. Scientific studies show promising evidence that doubling down on your topical beauty routine with potent ingestible supplements can help to support glowing skin, healthy hair and strong nails, while also aiding your overall wellbeing.

In short? Powerful ingestibles can help to support your beauty and body goals, whether you’re after a radiant complexion, stronger nails or thicker hair (or all three). Think of it like doubling down on your active serums or splurging on a hair treatment at the salon – it’s a daily investment in yourself, that pays off with every dose.

Of course, just as it is with skincare, supplements are only as effective as their formulation allows them to be – which means not all ingestible beauty is created equal. Below are a few things to consider as you begin your journey of beauty-through-wellness .

Choose your products wisely

A blend of powerful ingredients makes all the difference when it comes to your results. If you’re ingesting something to support your beauty routine but it’s packed with sneaky fillers and sugars – well that’s just counter-productive and a waste of your time and money, right? Look for products that source only the highest quality and most impactful ingredients, such as WelleCo’s The Super Elixir™. Our iconic greens powder is formulated using a combination of 45 naturally-derived ingredients, including wholefoods, herbal extracts, vitamins, minerals and probiotics. Everything is formulated, blended, and packed in Australia in partnership with the finest local and international suppliers – so you can trust that your body is only getting the very best.

Be prepared to commit

Consistency is the key to getting results, so be realistic with yourself. Will you be able to factor ingestible beauty into your routine every single day? If the answer isn’t an immediate ‘yes’ (or even if it is), don’t stress – make it easier on yourself by choosing a product that slots easily into your routine. That’s why we created all our WelleCo products with busy women in mind, so that you can fit them in no matter what you’re doing. If you can, make it part of your morning beauty regimen by sipping on The Super Elixir™ as you apply your skincare to solidify the healthy habit. 

Don’t rely solely on skincare or supplements alone

Just because you’ve started incorporating ingestible beauty into your routine,  doesn’t mean you should skip the sunscreen or serums. Everything has its place, which means it’s a team effort when it comes to looking your best. So use your cosmetics to take care of the top layers, while your WelleCo product works its magic on a deeper level to balance your gut, support your immune system and therefore encourage beauty from the inside out.


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