Not all greens powders are created equal. Some are built to tick nutrient boxes. Others are designed to support what women’s bodies truly need, and how women truly want to feel.
Women don’t experience wellness as a checklist. We experience it in our energy levels by 3pm. In our digestion after meals. In the consistency of our skin. Our mood. Our stress response. Our sleep. Our ability to keep showing up for careers, families, relationships, ambitions and ourselves.
It is this exact thinking, and lived experience of our founder, behind WelleCo.
Founded in 2014 by Elle Macpherson following her own transformative wellness journey, WelleCo was created to bring the natural solutions, wisdom, and support that helped her feel like herself again to women everywhere in the world.
“Wellness, nutrition, and fitness have always been a big part of my life. However, when I turned 50, I was feeling uninspired and lacking vitality. Physically, I was tired and run down, sleeping sporadically, suffering from brain fog. My skin was dry, dull and uneven. I was generally not feeling or looking well. The practices I'd been following over the previous 30 years no longer seemed to suit me. It was time for change. I started seeing a nutritionist, who helped me understand that when given the right environment, my body could heal itself. She helped formulate a custom-mixed super greens powder which changed my life and that's what became the foundation for The Super Elixir™. It provides a complex array of benefits in a simple daily routine. Even now, we hold this principle at the core of WelleCo - to deliver impeccable quality products with powerful complex benefits, but in a really easy way. 2 teaspoons in water each day. How easy is that?!”
More than a decade later, it remains one of the most awarded and trusted ingestible wellness products globally, with over 280,000 customer journeys, 34 awards, and more than 8,000 verified five-star reviews. The Super Elixir™ was designed by women as a daily green’s routine, formulated not as a synthetic multivitamin replacement, but as a deeply considered, wholefood-led foundation for beauty-through-wellness. In a 30-day Welle survey, 97% of participants reported positive changes in their overall wellness.
What Does The Super Elixir ™ contain that women need?
“What women need” is an interesting question. As Elle has always said, wellness is personal, and each individual’s journey will be different to the next. What we do know, in terms of daily, foundational support for the systems that influence how women feel, function, and thrive is the following:
Wellness is never about one isolated nutrient. It’s about systems working synergistically, in harmony.
1. Nourishment and daily vitality
At its core, The Super Elixir is exactly what a greens powder should be: concentrated plant nourishment. Its hero greens include:
Barley Grass - Rich in chlorophyll, antioxidants and phytonutrients to support cellular health and vitality. A natural source of insoluble and soluble fibre, feeding the good gut bacteria and the secondly the soluble fibre helps to absorb sugar more slowly assisting with maintaining blood sugar levels.
Wheatgrass - A nutrient-dense green traditionally associated with alkalising support and antioxidant protection.
Alfalfa Leaf - A botanical powerhouse containing naturally occurring vitamins, minerals and phytonutrients.
Spinach Leaf - A recognisable wholefood source of plant compounds that support energy metabolism and wellbeing.
Broccoli Powder- Brassica vegetables are prized for compounds that support cellular defence and detoxification pathways.
Kelp - A naturally mineral-rich sea plant offering trace nutrients that modern diets often miss. Natural source of iodine, helps to support thyroid function.
2. Gut health, digestion, and de-bloating
Ask almost any woman what impacts how she feels day-to-day, and digestion is near the top.
Bloating. Sluggishness. Irregularity. Discomfort. All things women experience, and want to experience less. A healthy gut doesn’t just influence digestion. It shapes nutrient absorption, immune function, mood, skin health and overall vitality.
WelleCo’s Super Elixir ™ was built with digestive support in mind, featuring the following key ingredients:
Psyllium Husk - A natural fibre source that supports digestive regularity and healthy elimination.
L-Glutamine - An amino acid that supports gut lining integrity and digestive wellness.
Live Culture Blend (Lactobacillus & Bifidobacterium strains)- Featuring beneficial bacteria to support microbiome balance and digestive health.
Aloe Vera Extract - Traditionally used for soothing digestive support.
Dandelion Extract - Traditionally associated with digestive and liver support.
Pineapple, Apple, Papaya Extract - Provide natural enzymes (like bromelain from pineapple), vitamins, and digestive support.
Chicory Root (FOS) - Prebiotic fibres that feed good gut bacteria and support healthy digestion and bowel regularity.
3. Beauty from within
While some greens powders focus on general nutrition, WelleCo was built around the philosophy of beauty-through-wellness. This means that beauty isn’t treated as separate from wellbeing. It’s the visible expression of it. Through this lens, we see beauty not as vanity. It’s often feedback. Skin, hair and nails can reflect stress, nutrient status, recovery and internal balance. The Super Elixir ™ ingredients supporting this include:
- Biotin - Supports healthy hair, skin and nails.
- Zinc - Supports skin integrity, repair and immune function.
- Copper - Supports connective tissue formation and pigmentation.
- Carotene - An antioxidant that supports skin health.
- Acerola-derived Vitamin C - Supports collagen formation and antioxidant defence.
4. Stress resilience and energy support
Modern women are doing a lot. Hustling, high cortisol, and burnout is no longer a badge of honour. The Super Elixir ™ by WelleCo includes adaptogenic and supportive ingredients to help women better navigate modern life and stresses.
- Panax Ginseng - An adaptogen, traditionally used to support stamina, resilience and energy.
- Green Tea Extract - Provides antioxidant support and natural vitality.
- Maitake Mushroom - Beta-glucans, Supports immune resilience and overall wellness.
- Shiitake Mushroom - Beta-glucans,Traditionally associated with immune and vitality support.
5. Antioxidant defence
Stress, poor sleep, pollution, processed food, intense schedules—modern life creates oxidative stress. And that’s where antioxidant-rich botanicals matter. We think of these ingredients in The Super Elixir ™ as daily defence for women.
- Acai Berry - Rich in antioxidant compounds.
- Pomegranate - Supports cellular defence.
- Goji Berry - A traditional superfruit associated with vitality and resilience.
- Turmeric Root - Supports healthy inflammatory balance.
- Green Tea Extract - Helps protect cells from oxidative stress.
6. Detoxification and liver support
“Detox” has certainly become an overused word in the wellness industry. However, it cannot be argued that the body’s detoxification systems are real. The liver, digestive tract, and elimination pathways are constantly processing what modern life throws at us. Supportive ingredients in The Super Elixir ™ include:
- Milk Thistle - Traditionally used to support liver function.
- Dandelion - Traditionally associated with cleansing support of the liver and kidneys.
- Beetroot - Supports circulation and healthy physiological function.
- Turmeric - Supports inflammatory balance.
7. Essential minerals
Women’s nutritional needs shift through life stages. Stress, training, hormones and lifestyle all influence nutrient demand. And yet there are many minerals that women often overlook. The Super Elixir ™ includes key supportive minerals including:
- Magnesium - Supports muscle and nervous system function.
- Zinc - Supports immunity, repair and skin health.
- Copper - Supports connective tissue and antioxidant systems.
- Calcium - Supports bone health.
- Linseed (Flaxseed) Extract - Omega-3 fatty acids (ALA) and lignans, supports heart and hormonal health.
When we look at all the above, we can begin to understand the quality of premium wellness, not to mention that WelleCo has partnered with The Good Pill Co™, an independent global supplement certification body, to validate our commitment to transparency and ingredient integrity.
And yet for many people the assumption remains that daily wellness often feels expensive when framed as multiple products.
Broken down simply, a serve of The Super Elixir ™ costs roughly less than a coffee per day. A simple routine, with complex benefits. Foundational support for women across digestion, energy, beauty, vitality, and resilience. That’s a very different equation.
The question remains: “Does this contain every single nutrient a woman could ever require?”
The answer is of course, that no daily supplement should pretend to replace a healthy, nourishing diet. Let’s think about what the word ‘supplement’ means after all.
The better question is: “Does this support the systems that help women feel their best, consistently?”
Energy. Digestion. Beauty. Stress resilience. Immunity. Daily nourishment.
That’s exactly what The Super Elixir ™ by WelleCo was designed to do.
More than a greens powder, it is a daily, self-loving choice. An act of self-investment.
The choices you make right now, are the foundation of the years ahead.